America’s got a new plan of attack when it comes to marketing itself around the world. Going forward, the country will base communications around the idea that this is the “United States of Awesome Possibilities.”
About Brand USA
The Corporation for Travel Promotion — now doing business as Brand USA Inc. — was created for the purpose of encouraging travelers from all over the world to visit the United States of America. The public-private marketing entity was created in 2010 to work in close partnership with the travel industry to maximize the economic and social benefits of travel in communities around the country. Through its call-to-action “Discover America,” Brand USA will encourage and inspire travelers to explore America’s boundless possibilities.
Visit Brand USA’s consumer website at http://www.DiscoverAmerica.com.